Category: High Street

London: It’s only sleeping

London: It’s only sleeping

I just took Bucket the dog, or Nanuk the snow dog of the north as she is currently known, for a walk in the snow. People complain that we never get snow in London and that every day seems the same during lockdown. We can, at least, thank a dump of white powder to mix things up a little. Let’s have a six-foot snow drift I say. (Never going to happen). Nobody needs to go anywhere; stay at home and enjoy it, though I was a little confused by those who were jogging and cycling, not to say motor bikin’. Maybe some broken ankles presenting at St Thoms today.

I love the audio change that snow brings, how everything goes quieter. The sounds are muffled, and the mess of London is covered until the big melt happens which should be along in about an hour. Get out quick if you want to have fun.

Being outside with everyone acting like kids throwing snowballs and building snowmen got me thinking about London. Passing through the centre of town on my bike, as I did yesterday, and there it is: Shutdown, empty, dead, a ghost town. People don’t generally live in the centre; this is where we work and party and for now, at least, it’s gone. Many are worried about it coming back. While I miss it, I don’t share those fears. London is just sleeping but, when it does wake up, I know it won’t be the same.

For me, Soho has long been the centre of the universe where I’ve headed for more than 40 years to meet friends, have fun, misbehave and generally enjoy the cut and thrust of the greatest city on the planet. The writer Ian Dunt calls it the ‘riot of life’. Soho has been boarded up for almost a year with a brief reprise over the summer when the restaurants opened and we were able to sit outside in the streets, enjoy the sun, the food and the company. The pandemic forced this change, and it is to these sorts of changes we will need to look over the coming years.

The Economic Statistics Centre of Excellence (ESCoE) recently published their findings on the effects the pandemic is having on the population. They estimate, with all the usual caveats, that London may have lost more than 700,000 people in the last year. They say that much of it may be temporary if non-UK born people return to London after the pandemic; but it may not. Brexit now means that many of those who lived here, but have returned to their home countries, would now find re-entry far more challenging. They have to apply for work permits and settled status and the bar may have been raised too high for many to return.

As the ESCoE point out, inner London lost more than 20% of its population during the 1970s and the picture of sustained growth driven by international migration is relatively recent. Arriving in 1977, I was bucking the trend.

But it won’t be just those from outside the UK who are leaving. The Evening Standard regularly publishes articles with headlines like: ‘Half of Londoners have considered leaving capital due to coronavirus, study finds’ and ‘Why I swapped Soho for Somerset’. I’ve long argued this is a good thing. Trapped in London, most likely because of your job, is no way to live. Don’t live in London if you don’t like it and the proliferation of home working mean that, if work means staring for long hours at a computer, many can do just that.

There were reasons to leave before the pandemic: ridiculously expensive housing, cramped studio flats, packed tube trains and the general hassle of city life. Now, why live in London when it’s shut, where accommodation is still expensive and there’s nothing going on?

In many ways I think those in the countryside during lockdown are better off. But London is just sleeping and one day it will wake up. There will be a lot of empty shops and offices and fewer Pret a Mangers, Costas and Cafe Neros, but there will be room for new ideas, new ways to live and grow. It may take a while but I’m betting on London to take us on a journey into the future in ways we can’t see right now. I was going to set down what changes I could foresee but futurology is a moribund sport and I’m bound to get it all wrong.

As John Lennon sang:

Everybody seems to think I’m lazy
I don’t mind, I think they’re crazy
Running everywhere at such a speed
‘Til they find there’s no need (there’s no need)

Please, don’t spoil my day, I’m miles away
And after all I’m only sleeping

I’m looking out the window and the snow is beginning to melt. In a month or two Spring will be upon us, the vaccines will surely be making a difference and London will wake, take stock, shake itself and lead us into the future. The pandemic has forced a reset upon us. The future, no doubt with a few missteps, is beckoning and will take us all by surprise.

Perhaps you’re a young person wondering what life might hold for you. London may not look like much of a prospect right now but keep an eye on it and when the pandemic hibernation is over, if you have the inclination, the drive and the hutzpah then perhaps you should give it a go. It won’t be easy; you won’t be welcomed with open arms, but you won’t be rejected either. Come here and right away you’ll be another Londoner trying to get ahead.

Can an app save the high street?

Can an app save the high street?

Ian C Jones CEO of LoLo Rewards thinks it can

 LoLo stands for Local Loyalty and is the brainchild of an itinerant Australian now living in Kennington. Jones has worked all his life with small and medium sized businesses and thinks he’s found a way for individual shops and services to take on the might of the giant online retailers. It’s based on loyalty discount tokens and is an app that sits on your phone.

This is how it works: Download the LoLo app on to your mobile and you are immediately given twenty loyalty tokens. One token equals one pound. Via the app you now search for a shop or service you are interested in and for the sake of argument find a restaurant that you’d always meant to try. You take your partner out for dinner and at the end of the meal get a bill for £100. On that bill is a QR code. You open your LoLo app, zap the QR code then through the magic of modern technology the telephone talks to the card reader. You decide to use all your twenty tokens, so your bill now comes to £80 with you enjoying a 20% discount. You leave and as you’re walking down the street your phone beeps and you find the restaurant has gifted you £16 new tokens. (As part of the agreement with LoLo the minimum they can give is 5% in tokens however some will accept up to 50%). The restaurant will then likely ask you to write a review of your meal for which they agree to give you another five tokens. So, you started out with 20, spent those and got a 20 % discount and now have a further 21 tokens on your app to spend at the restaurant or with any of the other retailers who are part of LoLo.LoLo Local Loyalty

Jones adds: “Unlike a frequent flier programme where you’ll use all your points at one go, ours you’ll never run out. Ours only accumulate, you can transfer them to friends and family, but every time you spend them you end up getting back at least 10% more than you consumed. That’s what’s unique about it.”

The App also tells you how many tokens you currently hold and how much cash you’ve saved by supporting local businesses.

When a business signs up with LoLo they are given a whole stack of QR codes that are unique to their business. These are printed on cards for staff to hand out to their customers.

As Jones says: “If I had a coffee shop, I’d be standing at the door handing out the cards to everybody coming in saying download the app.”

He makes the point that if a retailer gives you a discount then that money disappears into the wider world, but with a token that money stays local.

But how do LoLo make money out of this? It’s very simple they harvest 3% of any transaction that goes through a card reader. So, going back to our notional restaurant LoLo receive 3% of the £80 spent by the customer.

Jones also sees the possibility of businesses, perhaps a florist, restaurant and dry cleaner, working together to cross promote their products to increase footfall and ultimately sales.

Jones’ mantra is first shop locally, then regionally, then nationally and if all else fails go to Amazon. He has high ambitions: “We want to make (LoLo) operate on every small business in the UK. Individually no small business can compete with the strength of online, but collectively they can. They’ve got some power so what we’ve done is given them a platform to be stronger.”

Amazon, Deliveroo, Uber Eats; they’re all disrupters and are playing havoc with our high streets. Can a humble app turn the tide on the big boys? Only time will tell, but why not sign up and be part of a revolution, there are tokens waiting for you.

Click here if you want to be part of this.